Average Reviews:
(More customer reviews)This title is less of a game than it is a tool for immersing yourself in a business environment. This is good because this was how it was advertised to me before I bought it. That said, it is very good at the latter, and fairly decent at the former.
The goal is relatively straightforward. Make money, hit some profit targets (or whatever the scenario asks for - could be cornering a market, achieving aggregate sales targets, etc), and succeed at capitalism.
The gameplay is very deep. Price setting, factory building (and floor planning, even), real estate, economic cycles, a slew of products to choose from, technology research, training investments, marketing, income statements and balance sheets for comparative analysis, stock market gyrations - if you can find it in the Wall Street Journal, chances are high it's in this game too. And, most features are realistic enough to give plausibility to the entire enterprise. I like the focus on total capital rather than just running a business with high sales levels - I think most people considering this title would agree that wealth and income streams are more important than simply being popular (and not rich).
The graphics are in between Sim City 2000 and 3000, which was the standard when it was released, and are fairly decent even today. They do not detract from gameplay.
The sound is not bad, either. The sound effects are quite nice - I like how they added touches like playing a clip of the trading room floor when you look at the stock market. The music...can be turned off, unless you like being in an elevator.
The replayability is where this game shines. This game has a mammoth store of scenarios, and ends with a scenario that encompasses all of the previous ones combined (I have put in 12 hours on this one scenario alone and still have not completed it, although it was mainly due to tediousness rather than difficulty - imagine cornering not just the auto market but all types of consumer and industrial markets from tires to toothpaste, along with all aspects of retailing, manufacturing, and commodity production). I found the challenge factor to be very near the top of strategy games in general, and very much enjoyed the complete non-linearity with which you could accomplish tasks and goals.
One caveat, which may further reveal the depth of the game: When you play this game, and put your all into it, you'll begin to wonder why you're not simply reading *real* market trends and income statements, and overseeing your *real* businesses and investments. That, more than anything else, made me put this game aside, and pick up the Wall Street Journal once more. Otherwise, a great business simulator, and fairly entertaining at that.
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